Singapore Business Quarterly Report

What buyer wants to know?

• What your business is and does 
  Be clear and specific

  Manufacturing Business	✖	Manufacturer of high-tech product	✔
  Bakery shop	✖	Profitable 5 years bakery shop	✔

• Where your business is located
  Stating your exact location may give away your identity, try a general description of its location
• How long you’ve been in business
  Stating your exact location may give away your identity, try a general description of its location
• The strengths that make your business attractive
  • Profitable and growing
  • In high traffic location
  • Well-known, famous
  • Good, growth, potential, loyal…
• Your asking price
  Online buyers shop by price category, If your price is missing, your business won’t appear in the results
• Why you’re selling
  A description of why you’re selling will inspires trust and increases response

What to know about writing online ads

• Include a strong headline
  Most people read the headline first, they will keep reading if the headline grabs their attention, ask: what would make you want to buy your business? How to stand out from several similar businesses
• List your business in more than one categories
  Our website allow you to select up to 3 categories for maximum exposure. For example, “hair& beauty” and “health care” and “fashion”
• Easy to read description
  You can’t turn your ad into a novel, but you need to describe your business, history, strengths… to cause buyers to feel that you have nothing to hide.
• Include pictures
  Without revealing your business identity, present photos of business interior, equipment or other aspects will heighten buyer interest
• Proofread
  It’s your sole responsibility to double check the text you’ve provide.